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http://hdl.handle.net/10397/94942
| Title: | Fundamentals of Modern Marketing | Other Title: | 現代營銷基礎 | Authors: | Chan, Winslet | Issue Date: | 2020 | Abstract: | An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public. | Keywords: | Marketing | Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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