Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/9388
Title: Potential Mainland Chinese cruise travelers' expectations, motivations, and intentions
Authors: Fan, DXF
Hsu, CHC 
Keywords: China
Cruise
EMI Model
Expectation
Intention
Motivation
Issue Date: 2014
Publisher: Routledge
Source: Journal of travel and tourism marketing, 2014, v. 31, no. 4, p. 522-535 How to cite?
Journal: N/A
Abstract: The global cruise industry is the fastest growing sector in the entire leisure market. Due to the limited development of the Chinese cruise sector and government controls on outbound travel, the cruise, especially the outbound cruise, is a new concept in China. Few studies have addressed Chinese consumers' perceptions of cruises. This study aimed to explore the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise. This study also proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model. Data were collected in Beijing and Shanghai; 242 valid responses were received. The results partially supported the proposed model. The theoretical and practical contributions of the study are discussed.
URI: http://hdl.handle.net/10397/9388
ISSN: 1054-8408
DOI: 10.1080/10548408.2014.883948
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