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Title: Online pricing practice for hotel room rates in China : the case of Shanghai
Authors: Law, R 
Man, D
Issue Date: 2008
Source: Hospitality review, 2008, v. 26, no. 2, 6
Abstract: Travel websites that enable hotel room reservations have created unprecedented business opportunities. However, they have also overloaded hotel customers with information. This situation is particularly true of China, an emerging country with the largest population in the world and the most promising growth prospect in tourism. This study investigated the room-rate pricing practice of five online distribution channels, measured by the lowest available rates. These online channels priced hotels of different categories in Shanghai, China‚Äôs largest city. Empirical findings indicated that local websites offered lower room rates than international websites for the selected hotels in different categories. Specifically, Chinatravel consistently offered the lowest room rates for the selected hotels.
Publisher: Mike Hampton, Dean, Florida International University
Journal: FIU hospitality review 
ISSN: 0739-7011
Appears in Collections:Journal/Magazine Article

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