Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/8942
Title: Online pricing practice for hotel room rates in China : the case of Shanghai
Authors: Law, R 
Man, D
Issue Date: 2008
Publisher: Mike Hampton, Dean, Florida International University
Source: Hospitality review, 2008, v. 26, no. 2, 6 How to cite?
Journal: Hospitality review 
Abstract: Travel websites that enable hotel room reservations have created unprecedented business opportunities. However, they have also overloaded hotel customers with information. This situation is particularly true of China, an emerging country with the largest population in the world and the most promising growth prospect in tourism. This study investigated the room-rate pricing practice of five online distribution channels, measured by the lowest available rates. These online channels priced hotels of different categories in Shanghai, China’s largest city. Empirical findings indicated that local websites offered lower room rates than international websites for the selected hotels in different categories. Specifically, Chinatravel consistently offered the lowest room rates for the selected hotels.
URI: http://hdl.handle.net/10397/8942
ISSN: 0739-7011
Appears in Collections:Journal/Magazine Article

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