Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/87881
| Title: | Managing Marketing in the Hospitality and Tourism Industry | Authors: | Lo, Ada | Degree: | Intermediate | Issue Date: | 2018 | Abstract: | Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. | Keywords: | Hospitality industry Tourism Marketing Branding (Marketing) |
Journal: | PolyU Open Educational Resources Portal |
| Appears in Collections: | Open Educational Resources |
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