Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/8708
Title: Does relationship marketing exist in cyberspace?
Authors: Ching, HL
Ellis, P
Keywords: E-commerce
Relational exchange
Relationship marketing
Issue Date: 2006
Publisher: Springer
Source: Management international review, 2006, v. 46, no. 5, p. 557-572 How to cite?
Journal: Management international review 
Abstract: ■ A central tenet of relationship marketing is that exchanges can be classified on a continuum ranging from episodic transactions to relational exchanges embedded in social bonds. ■ The aim of this stud y is to assess whether the unique transacting properties of the Internet (e.g., interactivity, connectivity) promote or hinder the development of exchange relationships. ■ The study reve als that exchanges conducted in unregulated cyber-markets are invested with similar expectations and norms regarding cooperative behavior as more traditional marketplace exchanges.
URI: http://hdl.handle.net/10397/8708
ISSN: 0938-8249
EISSN: 1861-8901
DOI: 10.1007/s11575-006-0115-5
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