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Title: Cross-border tourism : an empirical study of tourism into the Pearl River Delta
Authors: Mckercher, B 
Keywords: Cross-border tourism
Guangdong, China
Hong Kong
Pearl River
Issue Date: 2001
Publisher: Cognizant Communication Corporation
Source: Pacific tourism review, 2001, v. 5, no. 1, p. 33-41 How to cite?
Journal: Pacific tourism review 
Abstract: Hong Kong, Macau, and Guangdong Province in Mainland China have been promoting the Pearl River Delta area as a contiguous destination since 1993. This program has met with some success, in spite of significant political and bureaucratic obstacles. This article presents the results of an empirical study examining cross-border tourism from Hong Kong to either the then Portuguese enclave of Macau or to Guangdong Province in neighboring China. The study revealed that most cross-border tourism involves day trip forays into either Macau or Guangdong, with extending tours being rare. Further, there is little evidence that tourists regard the region as a contiguous destination. Instead, they appear to make a discrete choice to visit one destination or the other, but not both. Cross-border tourists exhibit significant differences in their travel patterns compared with other tourists, tending to stay longer in Hong Kong and to include more stops on their travel itineraries.
ISSN: 1088-4157
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