Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/8238
Title: Combating the counterfeits with web portal technology
Authors: Ting, SL
Ip, WH 
Keywords: Anti-counterfeiting
Counterfeit products
Portal technology
Issue Date: 2015
Publisher: Taylor & Francis
Source: Enterprise information systems, 2015, v. 9, no. 7, p. 661-680 How to cite?
Journal: Enterprise information systems 
Abstract: Due to the globalisation of counterfeiting activities, the penetration of fake products in open market is growing. So far, the technologies to combat counterfeiting are mostly applied to high-value products (e.g. premium wine and branded handbags); however, in the medium- and low-value products' perspective, there is no secure way for consumers to identify whether the purchased items are genuine or not. To address the counterfeiting problems effectively, a platform for identifying authenticated products and promoting anti-counterfeit activities is very important. The aim of this paper is to design and develop an anti-counterfeit platform which includes two functions: providing customers a secure network to ascertain the genuineness of their purchased product and increasing public awareness of the current counterfeit problems and updated anti-counterfeit solutions. By combining these two functions, it enables public to fight against fake and beware of counterfeit. Results of adopting portal technology in anti-counterfeiting show high accuracy in product checking and improved creditability. This reveals that the applicability and advantage of the proposed methodology are satisfactory.
URI: http://hdl.handle.net/10397/8238
ISSN: 1751-7575
EISSN: 1751-7583
DOI: 10.1080/17517575.2012.755713
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