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Title: A longitudinal study of consumer perceptions of travel websites : the case of Hong Kong
Authors: Qi, S
Leung, R
Law, R 
Buhalis, D
Issue Date: 2011
Publisher: School of Hospitality and Tourism Management, Florida International University
Source: FIU review, 2011, v. 29, no. 1, p. 48-63 How to cite?
Journal: FIU review 
Abstract: Knowing how consumers perceive travel websites can help practitioners better understand consumers' online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel-website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009, when compared with those established by prior studies conducted in 2000 and 2007, point in a new direction for practitioners and researchers investigating online travel-website user behavior. The results indicated that more middle-aged consumers have become online travel-website users, and that website security and price are perceived to be the most important factors for travel-website use by both e-browsers and e-buyers.
ISSN: 0739-7011
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