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dc.contributorSchool of Design-
dc.creatorBuehring, J-
dc.creatorVittachi, N-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
dc.subjectDesign foresighten_US
dc.subjectResearch disseminationen_US
dc.subjectVideo animationen_US
dc.titleBringing futures scenarios to life with video animation : a case of disseminating research to nonexpert audiencesen_US
dc.typeConference Paperen_US
dcterms.abstractIn social science, researchers are often confronted with large amounts of data generated through qualitative methods such as interviews, interpretive narration, and oral history. While selecting an appropriate form of communicating the findings at the end of a research project is every research's obligation, the dissemination of key insights gained from academic research, and presenting these in other formats that effectively extend the research results and new knowledge gained to nonexpert audiences, is many times forgotten. The purpose of this research is to address this gap in the literature by answering the question of how to communicate futures scenarios to nonexpert audiences, corporate decision-makers, and their staff using video animation as a medium. The process presented in this paper is based on a use case in which academics and designers, at a design school, took the findings of a financial services futures study and applied storytelling and visualization techniques to bring futures scenarios to life with video animation.-
dcterms.bibliographicCitationPaper presented at the Academy for Design Innovation Management Conference 2019, Research Perspectives in the Era of Transformations, Loughborough, London, United Kingdom, 20 June 2019. p. 1-15-
dc.relation.conferenceAdademy for Design Innovation Management Conferenceen_US
dc.description.validate201910 bcrcen_US
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