Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/8132
Title: Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions : an alternative decision-making model
Authors: Hung, K 
Petrick, JE
Issue Date: 2012
Source: Tourism management, 2012, v. 33, no. 4, p. 855-867
Abstract: Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation Opportunity Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation, opportunity, and ability are major factors influencing travel intentions. This study explored the role of self-congruity, functional congruity, perceived travel constraints, constraint negotiation, and self-efficacy on travel intentions. The proposed model and hypotheses were tested in the context of cruise tourism. An online panel survey was conducted with cruisers. Structural Equation Modeling (SEM) was used to test both the proposed model and hypothesized relationships among the constructs. All hypotheses except one were supported by the data. The proposed model also had an acceptable fit to the data.
Keywords: MOA model
Motivation
Opportunity
Ability
Cruise tourism
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2011.09.007
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

86
Last Week
0
Last month
Citations as of Aug 14, 2020

WEB OF SCIENCETM
Citations

79
Last Week
0
Last month
0
Citations as of Sep 18, 2020

Page view(s)

128
Last Week
0
Last month
Citations as of Sep 21, 2020

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.