Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/8132
Title: Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions : an alternative decision-making model
Authors: Hung, K 
Petrick, JE
Keywords: MOA model
Motivation
Opportunity
Ability
Cruise tourism
Issue Date: 2012
Publisher: Pergamon Press
Source: Tourism management, 2012, v. 33, no. 4, p. 855-867 How to cite?
Journal: Tourism management 
Abstract: Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation Opportunity Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation, opportunity, and ability are major factors influencing travel intentions. This study explored the role of self-congruity, functional congruity, perceived travel constraints, constraint negotiation, and self-efficacy on travel intentions. The proposed model and hypotheses were tested in the context of cruise tourism. An online panel survey was conducted with cruisers. Structural Equation Modeling (SEM) was used to test both the proposed model and hypothesized relationships among the constructs. All hypotheses except one were supported by the data. The proposed model also had an acceptable fit to the data.
URI: http://hdl.handle.net/10397/8132
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2011.09.007
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