Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/80859
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dc.contributor.authorJayaram, Men_US
dc.contributor.authorAdams, CEen_US
dc.contributor.authorFriedel, JSen_US
dc.contributor.authorMcClenaghan, Een_US
dc.contributor.authorMontgomery, AAen_US
dc.contributor.authorVälimäki, Men_US
dc.contributor.authorSchmidt, Len_US
dc.contributor.authorXia, Jen_US
dc.contributor.authorZhao, Sen_US
dc.date.accessioned2019-06-27T06:36:09Z-
dc.date.available2019-06-27T06:36:09Z-
dc.date.issued2019-
dc.identifier.citationBMJ open, 2019, v. 9, no. 4, e025380en_US
dc.identifier.urihttp://hdl.handle.net/10397/80859-
dc.description.abstractObjective: To assess the effects of using health social media on different days of the working week on web activity. Design Individually randomised controlled parallel group superiority trial. Setting Twitter and Weibo.en_US
dc.description.abstractParticipants: 194 Cochrane Schizophrenia Group full reviews with an abstract and plain language summary web page. There were no human participants. Interventions Three randomly ordered slightly different messages (maximum of 140 characters), each containing a short URL to the freely accessible summary page, were sent on specific times on a single day. Each of these messages sent on Tuesday, Wednesday, Thursday and Friday was compared with the one sent on Monday.en_US
dc.description.abstractOutcome: The primary outcome was visits to the relevant Cochrane summary web page at 1 week. Secondary outcomes were other metrics of web activity at 1 week.en_US
dc.description.abstractResults: There was no evidence that disseminating microblogs on different days of the working week resulted in any differences in target website activity as measured by Google Analytics (n=194, all page views, adjusted ratios of geometric means 0.86 (95% CI 0.63 to 1.18), 0.88 (95% CI 0.64 to 1.21), 0.88 (95% CI 0.65 to 1.21), 0.91 (95% CI 0.66 to 1.24) for Tuesday-Friday, respectively, overall p=0.89). There were consistent findings for all outcomes. However, activity on the review site substantially increased compared with weeks preceding the intervention.en_US
dc.description.abstractConclusion: There are no clear differences in the effect when 1 weekday is compared with another, but our study suggests that using microblogging social media such as Twitter and Weibo do increase information-seeking behaviour on health. Tweet any day but do Tweet.en_US
dc.description.sponsorshipDepartment of Applied Social Sciencesen_US
dc.language.isoenen_US
dc.publisherBMJ Publishing Group Ltden_US
dc.relation.ispartofBMJ openen_US
dc.rights© Author(s) (or their employer(s)) 2019. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.en_US
dc.rightsThis is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.en_US
dc.rightsThe following publication Jayaram M, Adams CE, Friedel JS, et al Day of the week to tweet: a randomised controlled trial BMJ Open 2019;9:e025380 is available at https://doi.org/10.1136/bmjopen-2018-025380en_US
dc.subjectRandomised controlled trialsen_US
dc.subjectSchizophreniaen_US
dc.subjectSocial mediaen_US
dc.subjectTwitteren_US
dc.subjectWeiboen_US
dc.titleDay of the week to tweet : a randomised controlled trialen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.volume9en_US
dc.identifier.issue4en_US
dc.identifier.doi10.1136/bmjopen-2018-025380en_US
dc.identifier.scopus2-s2.0-85063969356-
dc.identifier.pmid30948581-
dc.identifier.eissn2044-6055en_US
dc.identifier.artne025380en_US
dc.description.validate201906 bcmaen_US
dc.description.oapublished_finalen_US
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