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dc.contributorSchool of Professional Education and Executive Development-
dc.contributorHong Kong Community College-
dc.creatorTing, KH-
dc.creatorLau, YY-
dc.creatorDragomir, C-
dc.creatorSurugiu, F-
dc.date.accessioned2019-04-23T08:16:26Z-
dc.date.available2019-04-23T08:16:26Z-
dc.identifier.issn1742-6588en_US
dc.identifier.urihttp://hdl.handle.net/10397/80603-
dc.description2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018, Bucharest, Romania, 15 October 2018en_US
dc.language.isoenen_US
dc.publisherInstitute of Physics Publishingen_US
dc.rightsContent from this work may be used under the terms of the Creative Commons Attribution 3.0 licence (https://creativecommons.org/licenses/by/3.0/). Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.en_US
dc.rightsPublished under licence by IOP Publishing Ltden_US
dc.rightsThe following publication Ting, K. H., Lau, Y. Y., Dragomir, C., & Surugiu, F. (2018, November). Investigating brand identity on brand loyalty: Lessons from HK Express Airways Limited. In Journal of Physics: Conference Series (Vol. 1122, No. 1, p. 012037). IOP Publishing is available at https://doi.org/10.1088/1742-6596/1122/1/012037en_US
dc.titleInvestigating brand identity on brand loyalty : lessons from HK Express Airways Limiteden_US
dc.typeConference Paperen_US
dc.identifier.volume1122en_US
dc.identifier.issue1en_US
dc.identifier.doi10.1088/1742-6596/1122/1/012037en_US
dcterms.abstractThis paper applies the integrated brand identity model to examine the brand loyalty of the only low-cost carrier company in Hong Kong, HK Express Airways Limited. The studied model has been statistically proven valid by complying to the quantitative research. The hypothesis of the model is applicable on LCC industry of Hong Kong. Brand identity does have moderate positive indirect effect on brand loyalty. Qualitative research was conducted to gather opinion and suggestion. It is concluded that the critical factors towards brand loyalty is brand identity and customer satisfaction. HK Express should improve to satisfy their customers if they want to acquire a high brand loyalty.-
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of physics. Conference series, 2018, v. 1122, no. 1, 012037-
dcterms.isPartOfJournal of physics. Conference series-
dcterms.issued2018-
dc.identifier.scopus2-s2.0-85058241653-
dc.relation.conferenceResort-International Conference on Sustainable Future and Technology Developmenten_US
dc.identifier.eissn1742-6596en_US
dc.identifier.artn12037en_US
dc.description.validate201904 bcmaen_US
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberOA_IR/PIRAen_US
dc.description.pubStatusPublisheden_US
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