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Title: Entrepreneurial motivation and destination evolution
Authors: Wang, S
Hung, K 
Lin, PMC 
Keywords: Small business owner
Entrepreneurial motivation
Business orientation
Lifestyle orientation
Destination evolution
Issue Date: 2018
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2018, v. 14, no. 2, p. 158-176 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: This study aims to understand the small tourism business owner's entrepreneurial motivation in different stages of destination development. Using a qualitative approach, 46 entrepreneurs who owned guesthouses in the Old Town of Lijiang, China, were interviewed. The findings suggest that business orientation was dominant in the predevelopment stage and that the livelihood motivation was a main cause of business orientation, whereas lifestyle orientation was obvious in the early development stage and most of the lifestyle-oriented owners had been tourists who enjoyed the place. However, the percentage of business orientation increased when the tourism area entered into a rapid growth stage, as more entrepreneurial investments were established. Therefore, this study identifies a pattern of small tourism business owners' entrepreneurial motivation in different stages of destination development. An interactive view that connects tourism entrepreneurship and destination evolution is applied.
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2018.1456386
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