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Title: Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty
Authors: Masiero, L 
Qian, JW 
Fong, D
Law, R 
Keywords: Tourist satisfaction
Destination loyalty
Gambling destinations
Gambling outcome
Issue Date: 2018
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2018, v. 35, no. 5, p. 678-689 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Tourists visiting gambling destinations are likely to participate, to some or to a great extent, in gambling activities. Therefore, their gambling experience contributes to the evaluation of their experience at the destination. This study investigates the effect of gambling results on the overall satisfaction and loyalty of 7431 tourists visiting Macao by estimating a set of ordered probit models. The results indicate an asymmetric effect on the overall satisfaction: the negative effect of a losing outcome outweighs the positive effect of a winning outcome. Both winning and losing gambling outcomes have a positive and similar effect on the likelihood to recommend the destination, and the likelihood to revisit is affected in a positive way only by a winning outcome. The main determinants of tourist satisfaction and loyalty are further verified and the influence of tourist profile variables is also explored. Theoretical and managerial implications are outlined based on the results.
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2017.1403411
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