Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/78712
Title: Advance selling of new products to strategic consumers on flash sale platforms
Authors: Zhang, MY
Cheng, TCE 
Du, J
Keywords: Flash sale
Advance selling
Strategic customers
New products
Issue Date: 2018
Publisher: Taylor & Francis
Source: International journal of logistics : research and applications, 2018, v. 21, no. 3, p. 318-331 How to cite?
Journal: International journal of logistics : research and applications 
Abstract: Flash sale (FS) is a new business model that offers discounted products in limited numbers over a short period. In this paper we discuss the impact of strategic consumers on advance selling (AS) of new products on FS platforms. We first study the impact of strategic consumers on competing retailers adopting AS to sell a homogeneous new product. And find that the retailers' AS profits and inventory quantities decrease with the strategic customers' valuation and valuation decreasing rate. Then we analyse whether FS can mitigate the impact of strategic customers on retailers adopting AS for new products. We consider a newsvendor model involving only one retailer adopting AS to sell a new product. We derive the results by comparing this model with two counterpart models, namely the classical newsvendor model with no strategic customers and a newsvendor model with strategic customers where the retailer does not use FS under AS.
URI: http://hdl.handle.net/10397/78712
ISSN: 1367-5567
EISSN: 1469-848X
DOI: 10.1080/13675567.2018.1454416
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