Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/7821
Title: Make-or-buy service capacity decision in a supply chain providing after-sales service
Authors: Li, G
Huang, FF
Cheng, TCE 
Zheng, Q
Ji, P 
Keywords: Capacity
Outsourcing
Service
Supply chain management
Issue Date: 2014
Publisher: Elsevier
Source: European journal of operational research, 2014, v. 239, no. 2, p. 377-388 How to cite?
Journal: European journal of operational research 
Abstract: We consider a supply chain comprising a manufacturer and a retailer. The manufacturer supplies a product to the retailer, while the retailer sells the product bundled with after-sales service to consumers in a fully competitive market. The sales volume is affected by the retailer's service-level commitment. The retailer can build service capacity in-house at a deterministic price before service demand is realized, or buy the service from an outsourcing market at an uncertain price after service demand realization. We find that the outsourcing market encourages the retailer to make a higher level of service commitment, while prompting the manufacturer to reduce the wholesale price, resulting in more demand realization. We analyze how the expected cost of the service in the outsourcing market and the retailer's risk attitude affect the decisions of both parties. We derive the conditions under which the retailer is willing to build service capacity in-house and under which it will buy the service from the outsourcing market. Moreover, we find that the manufacturer's sharing with the retailer the cost to build service capacity improves the profits of both parties.
URI: http://hdl.handle.net/10397/7821
ISSN: 0377-2217
EISSN: 1872-6860
DOI: 10.1016/j.ejor.2014.05.035
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