Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/77845
Title: Urban tourism attributes and overall satisfaction : an asymmetric impact-performance analysis
Authors: Yuan, J
Deng, J
Pierskalla, C
King, B 
Keywords: Asymmetric impact-performance analysis
Importance-performance analysis
Three-factor theory
Tourist satisfaction
Urban forests
Urban tourism
Issue Date: 2018
Publisher: Urban & Fischer
Source: Urban forestry and urban greening, 2018, v. 30, p. 169-181 How to cite?
Journal: Urban forestry and urban greening 
Abstract: The existing literature is limited on the asymmetric relationships between urban tourism attributes and overall satisfaction. To fill this research gap, this study uses the three-factor theory of customer satisfaction to examine the determinants of tourist satisfaction and dissatisfaction with five attributes (i.e., variety, food, and service; urban forests; price; safety, and heritage) in Savannah, GA, based on a sample of 604 tourists. Asymmetric impact-performance analysis (AIPA) and importance-performance analysis (IPA) were made at both the aggregate and segment levels. AIPA results at the aggregate level show that urban forests are classified as an excitement factor, heritage as a performance factor, and the remaining three attributes as basic factors. While IPA patterns are almost the same across segments, AIPA patterns show more variations than similarities, suggesting AIPA is more efficient than IPA to determine areas where different management strategies are needed. Methodological and managerial implications are discussed.
URI: http://hdl.handle.net/10397/77845
ISSN: 1618-8667
EISSN: 1610-8167
DOI: 10.1016/j.ufug.2018.02.006
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