Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/77575
Title: Establishing an educational game development model : from the experience of teaching search engine optimization
Authors: Lui, RWC 
Au, CH
Keywords: Board game
Case study
E-marketing
Game-based learning
Information systems education
Serious game development model
Serious games design
Issue Date: 2018
Publisher: IGI Global
Source: International journal of game-based learning, 2018, v. 8, no. 1, p. 52-73 How to cite?
Journal: International journal of game-based learning 
Abstract: This article describes how different literatures have suggested the positive role of educational games in students' learning, but it can be hard to find an existing game for student learning. Some lecturers may try to develop a game for their courses, but there were not many effective models for educational board game development. The authors have formed a team for developing a game with the purpose of teaching Search Engine Optimization (SEO) in an undergraduate course, and observed the design meetings and the game trial sessions. They have developed a spiral educational game development model based on the observation and the game deliverable, and have provided other suggestions for developing educational games based on the students' and designers' feedback.
URI: http://hdl.handle.net/10397/77575
ISSN: 2155-6849
EISSN: 2155-6857
DOI: 10.4018/IJGBL.2018010104
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