Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/7726
Title: Tourism TV commercials : a delicate balance between aural and visual information load
Authors: Pan, S 
Hanusch, F
Keywords: Tourism TV commercials
Music
Tempo
Montage
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 5, p. 465-480 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This article content analyzes music in tourism TV commercials from 95 regions and countries to identify their general acoustic characteristics. The objective is to offer a general guideline in the postproduction of tourism TV commercials. It is found that tourism TV commercials tend to be produced in a faster tempo with beats per minute close to 120, which is rare to be found in general TV commercials. To compensate for the faster tempo (increased aural information load), less scenes (longer duration per scene) were edited into the footage. Production recommendations and future research are presented.
URI: http://hdl.handle.net/10397/7726
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.587750
Appears in Collections:Journal/Magazine Article

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