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Title: Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory
Authors: Hwang, J
Park, S 
Woo, M
Keywords: Online consumer reviews
User satisfaction
Motivation theory
Digital marketing
Partial least square modelling
Issue Date: 2018
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2018, v. 23, no. 4, p. 359-372 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Online travel review websites (a form of social media) have become an important information source for online travellers. However, previous studies have mainly focused on the issue of the adoption of social media websites. Recognising the theoretical gap in tourism, this paper tries to understand users' experiences in using social media, associated with user satisfaction and determining the success of an information system. The findings of this research indicate that, in accordance with the motivation theory, both extrinsic (i.e. the argument quality of consumer reviews) and intrinsic (i.e. the credibility of the source) motivation play important roles that enhance user satisfaction. Specifically, the completeness, relevance, flexibility, and timeliness of the argument quality as well as the trustworthiness of source credibility positively influence user satisfaction, leading to intentions to reuse the website and purchase the tourism product. Practical implications for online tourism marketers are also discussed.
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941665.2018.1444648
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