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Title: Are students customers? Tourism and hospitality students' evaluation of their higher education experience
Authors: Xu, JB 
Lo, A 
Wu, J 
Keywords: Students
Tourism and hospitality
Higher education
Hong Kong
Issue Date: 2018
Publisher: Routledge, Taylor & Francis Group
Source: Journal of teaching in travel & tourism, 2018, v. 18, no. 3, p. 236-258 How to cite?
Journal: Journal of teaching in travel & tourism 
Abstract: Research has suggested that higher education students assume multiple roles during their studies. Moreover, the student-as-customer model has been discussed for years and needs more in-depth discussions than other roles. Fewstudies have investigated education experiences from this perspective. This research contains two studies. Study one investigates faculty members' perceptions on students' roles in higher education and found students should not be considered purely as customers. Other roles were found. Study two investigates students' perception of their roles in university education and how the education experiences influence their satisfaction towards university choice. A majority of the students see themselves as the "recipient of knowledge". The six dimensions of higher education experience include "student-centred service" (SCS), "diversity and global citizenship" (DGC), "coproduction of learning experience", "reliance on teachers" (ROT), "responsibility", and "whole person development" (WPL). SCS, DGC, ROT, and WPL were found to have significant impact on student satisfaction.
ISSN: 1531-3220
EISSN: 1531-3239
DOI: 10.1080/15313220.2018.1463587
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