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dc.contributor.authorLau, KWen_US
dc.contributor.authorLee, PYen_US
dc.identifier.citationIn P Verlegh, H Voorveld & M Eisend (Eds.), Advances in Advertising Research VI - The digital, the classic, the subtle, and the alternative, p. 75-83. Wiesbaden: Springer Gabler, 2016en_US
dc.identifier.isbn978-3-658-10558-7 (eBook)-
dc.description.abstractThe fashion show is the heart of the fashion advertising and promotional activities. Every fashion show does not simply an advertising event exhibiting designers’ collections to the consumers, but it also tips off multi-million-dollar activities across various business domains, which includes marketing, manufacturing, merchandising, retailing, public media, and so on. Fashion show also evidenced the development of distribution channel. Since the first modern fashion show at Ehrich Brothers, New York City in 1903 (Fortini, 2006), fashion shows have been going through drastic changes in nature and even evidenced the evolving process of distribution channels in advertising and retailing.en_US
dc.description.sponsorshipInstitute of Textiles and Clothingen_US
dc.description.sponsorshipSchool of Designen_US
dc.publisherSpringer Gableren_US
dc.subjectVirtual realityen_US
dc.subjectVirtual worlden_US
dc.subjectPurchase intentionen_US
dc.subjectVirtual objecten_US
dc.subjectVirtual modelen_US
dc.titleThe role of stereoscopic 3D virtual reality in fashion advertising and consumer learningen_US
dc.typeBook Chapteren_US
dc.description.ros2015-2016 > Academic research: refereed > Publication in refereed journal-
dc.description.validate201806 bcma-
dc.description.oaNot applicable-
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