Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/76522
Title: Country-of-operation and brand images : evidence from the Chinese hotel industry
Authors: Lee, S
Oh, H
Hsu, CHC 
Keywords: Brand image
Hotel
City image
Image transfer
Country-of-operation image
Industry image
Issue Date: 2017
Publisher: Emerald Group Publishing Limited
Source: International journal of contemporary hospitality management, 2017, v. 29, no. 7, p. 1814-1833 How to cite?
Journal: International journal of contemporary hospitality management 
Abstract: Purpose - Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach - Based on a self-administered survey with tourists in China, this paper investigates antecedents and outcomes of hotel brand image and the moderating role of a hotel's brand origin. Findings - Results reveal country, city and industry images positively influence hotel brand image. Hotel brand image then influences price perception, quality perception and overall satisfaction. Practical implications - Country-of-operation image remains a relevant, powerful predictor of brand image; thus, hotels need to carefully manage country-of-operation image. Originality/value - This paper incorporates and establishes the role of country-of-operation image on hotel brand image.
URI: http://hdl.handle.net/10397/76522
ISSN: 0959-6119
EISSN: 1757-1049
DOI: 10.1108/IJCHM-11-2014-0577
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

4
Citations as of Dec 14, 2018

WEB OF SCIENCETM
Citations

1
Last Week
0
Last month
Citations as of Dec 15, 2018

Page view(s)

14
Citations as of Dec 10, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.