Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/76506
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dc.contributor.authorLe Serre, Den_US
dc.contributor.authorWeber, Ken_US
dc.contributor.authorLegoherel, Pen_US
dc.contributor.authorErrajaa, Ken_US
dc.date.accessioned2018-05-10T02:56:05Z-
dc.date.available2018-05-10T02:56:05Z-
dc.date.issued2017-
dc.identifier.citationJournal of consumer marketing, 2017, v. 34, no. 5, p. 455-466en_US
dc.identifier.issn0736-3761-
dc.identifier.urihttp://hdl.handle.net/10397/76506-
dc.description.abstractPurpose - This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in Asian and Western countries and describes a useful age concept for investigating senior consumers, namely, that of subjective age. The purpose of this study is to investigate the influence of subjective age dimensions on seniors' behavior and to assess the role of culture as a moderator of this influence. Design/methodology/approach - Data were collected in France and Mainland China and consisted of answers to 300 questionnaires for the French seniors and 264 questionnaires for the Chinese seniors. Two dimensions of subjective age were measured: cognitive age and ideal age, along with travel motivations and travel perceived risk. Findings - The study provides valuable information regarding the Western and Asian senior markets. Subjective age dimensions prove to be related with seniors' behaviors (perceived travel risks). The present study also demonstrates that nationality has a moderating role on this relation. This theoretical contribution will have to be confirmed by other studies in Asian and Western countries; it opens the door to new research on Chinese/Asian seniors involving these age variables. Originality/value - The study gives academics and managers insights on the influence of subjective age on seniors' behaviors in European and Asian cultural contexts.en_US
dc.description.sponsorshipSchool of Hotel and Tourism Managementen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Limiteden_US
dc.relation.ispartofJournal of consumer marketingen_US
dc.subjectTravelen_US
dc.subjectMotivationen_US
dc.subjectPerceived risken_US
dc.subjectCognitive ageen_US
dc.subjectSenioren_US
dc.subjectSubjective ageen_US
dc.titleCulture as a moderator of cognitive age and travel motivation/perceived risk relations among seniorsen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage455-
dc.identifier.epage466-
dc.identifier.volume34-
dc.identifier.issue5-
dc.identifier.doi10.1108/JCM-02-2014-0869-
dc.identifier.isiWOS:000408245000008-
dc.identifier.eissn2052-1200-
dc.identifier.rosgroupid2017004696-
dc.description.ros2017-2018 > Academic research: refereed > Publication in refereed journal-
dc.description.validate201805 bcrc-
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