Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/76506
Title: Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Authors: Le Serre, D
Weber, K 
Legoherel, P
Errajaa, K
Keywords: Travel
Motivation
Perceived risk
Cognitive age
Senior
Subjective age
Issue Date: 2017
Publisher: Emerald Group Publishing Limited
Source: Journal of consumer marketing, 2017, v. 34, no. 5, p. 455-466 How to cite?
Journal: Journal of consumer marketing 
Abstract: Purpose - This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in Asian and Western countries and describes a useful age concept for investigating senior consumers, namely, that of subjective age. The purpose of this study is to investigate the influence of subjective age dimensions on seniors' behavior and to assess the role of culture as a moderator of this influence. Design/methodology/approach - Data were collected in France and Mainland China and consisted of answers to 300 questionnaires for the French seniors and 264 questionnaires for the Chinese seniors. Two dimensions of subjective age were measured: cognitive age and ideal age, along with travel motivations and travel perceived risk. Findings - The study provides valuable information regarding the Western and Asian senior markets. Subjective age dimensions prove to be related with seniors' behaviors (perceived travel risks). The present study also demonstrates that nationality has a moderating role on this relation. This theoretical contribution will have to be confirmed by other studies in Asian and Western countries; it opens the door to new research on Chinese/Asian seniors involving these age variables. Originality/value - The study gives academics and managers insights on the influence of subjective age on seniors' behaviors in European and Asian cultural contexts.
URI: http://hdl.handle.net/10397/76506
ISSN: 0736-3761
EISSN: 2052-1200
DOI: 10.1108/JCM-02-2014-0869
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

2
Citations as of May 21, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.