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Title: Exploring multidimensional quality attributes of incentive travels
Authors: Lee, JS 
Chiang, CH
Keywords: Event quality
Scale development
Incentive travel/event
Mainland Chinese
Issue Date: 2017
Publisher: Emerald Group Publishing Limited
Source: International journal of contemporary hospitality management, 2017, v. 29, no. 8, p. 2198-2214 How to cite?
Journal: International journal of contemporary hospitality management 
Abstract: Purpose - The purpose of this paper is to explore a multidimensional quality scale for the identification of incentive travel attributes. Design/methodology/approach - The combined qualitative and quantitativemethod was used. Findings - The resulting quality scale comprises 32 items with eight factors: image and attractions, accessibility, site environment, hotel facilities, opportunities for networking and sense of achievement/reward, program, specially arranged program and local people. Practical implications - The results of this study provide insights for practitioners in Taiwan, particularly the government bodies concerned and incentive event organizers, and thus assist the practitioners in making strategic plans and decisions to ensure event quality and overall attendee satisfaction. Originality/value - The value of this study is the first attempt to develop and validate a scale for capturing the quality of incentive events.
ISSN: 0959-6119
EISSN: 1757-1049
DOI: 10.1108/IJCHM-03-2016-0150
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