Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/75918
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dc.contributorInstitute of Textiles and Clothing-
dc.creatorWei, XY-
dc.creatorJung, SJ-
dc.date.accessioned2018-05-10T02:54:56Z-
dc.date.available2018-05-10T02:54:56Z-
dc.identifier.issn2071-1050en_US
dc.identifier.urihttp://hdl.handle.net/10397/75918-
dc.language.isoenen_US
dc.publisherMolecular Diversity Preservation International (MDPI)en_US
dc.rights© 2017 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).en_US
dc.rightsThe following publication Wei, X.; Jung, S. Understanding Chinese Consumers’ Intention to Purchase Sustainable Fashion Products: The Moderating Role of Face-Saving Orientation. Sustainability 2017, 9, 1570, 1-15 is available at https://dx.doi.org/10.3390/su9091570en_US
dc.subjectFace-savingen_US
dc.subjectChinese consumersen_US
dc.subjectPerceived valueen_US
dc.subjectGreen valueen_US
dc.subjectSustainable consumptionen_US
dc.titleUnderstanding Chinese consumers' intention to purchase sustainable fashion products : the moderating role of face-saving orientationen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage1en_US
dc.identifier.epage15en_US
dc.identifier.volume9en_US
dc.identifier.issue9en_US
dc.identifier.doi10.3390/su9091570en_US
dcterms.abstractIn a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers' behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers' concern with saving face affects sustainable fashion product purchase intention and how it also moderates consumers' commitment to sustainable fashion. An empirical data set of 469 undergraduate students in Beijing and Shanghai was used to test our hypotheses. Results confirmed that face-saving is an important motivation for Chinese consumers' purchase of sustainable fashion items, and it also attenuated the effect of general product value while enhancing the effect of products' green value in predicting purchasing trends. The findings contribute to the knowledge of sustainable consumption in Confucian culture, and thus their managerial implications were also discussed.-
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationSustainability, Sep. 2017, v. 9, no. 9, 1570-
dcterms.isPartOfSustainability-
dcterms.issued2017-
dc.identifier.isiWOS:000411621200076-
dc.identifier.eissn2071-1050en_US
dc.identifier.artn1570en_US
dc.description.validate201805 bcrcen_US
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberOA_IR/PIRAen_US
dc.description.pubStatusPublisheden_US
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