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Title: Why do Hong Kong young people like to visit Japan? An exploratory study
Authors: Xu, J 
Tavitiyaman, P 
Keywords: Travel motivations
Young people
Hong Kong
Issue Date: 2016
Publisher: Akdeniz Univ
Source: Advances in hospitality and tourism research (AHTR), 2016, v. 4, no. 1, p. 17-25 How to cite?
Journal: Advances in hospitality and tourism research (AHTR) 
Abstract: Few researchers have examined Japan's inbound tourism and the youth market. This study examines factors that drive travelling youths from Hong Kong to Japan. Focus group interviews is the methodology used and the findings indicate that Hong Kong young people are motivated to travel to Japan mainly because of some pull factors (Japan's " natural wonders, man-made attractions and events," " traditional culture" and " the hospitality and shopping opportunities") and some trip-related features and push factors. These findings pave the way for more effective marketing strategies that Japan can use to target Hong Kong's youth market for its tourism industry.
ISSN: 2147-9100
EISSN: 2148-7316
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