Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/75226
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dc.contributor.authorZhang, Xen_US
dc.contributor.authorGuo, Xen_US
dc.contributor.authorLai, KHen_US
dc.contributor.authorYin, Cen_US
dc.contributor.authorMeng, Fen_US
dc.date.accessioned2018-04-10T06:56:11Z-
dc.date.available2018-04-10T06:56:11Z-
dc.date.issued2017-05-01-
dc.identifier.citationJournal of electronic commerce research, 1 May 2017, v. 18, no. 2, p. 138-154en_US
dc.identifier.issn1938-9027en_US
dc.identifier.urihttp://hdl.handle.net/10397/75226-
dc.description.abstractWith the rapidly growing popularity of the delivery of health services through the Internet, it is timely to examine online health service (OHS) diffusion from the human decision process perspective for its development and diffusion. The health service possesses an offline-to-online nature; that is, its online service is an extension of its offline service. Therefore, we develop a research model to bridge offline healthcare and the OHS-decision, which is contingent on different levels of offline healthcare habits, drawing on user satisfaction literature, the Innovation Diffusion Theory, and the habit literature. Data were collected from 323 Internet users, and our empirical results show that high satisfaction on offline healthcare hinders the awareness of OHS and subsequently influences adoption intention. On the other hand, offline healthcare habits weaken the effects of offline health satisfaction on the OHS awareness. Discussions and implications are also proposed in the concluding sections of this research.en_US
dc.description.sponsorshipDepartment of Logistics and Maritime Studiesen_US
dc.language.isoenen_US
dc.publisherCalifornia State University, Long Beach, College of Business Administrationen_US
dc.relation.ispartofJournal of electronic commerce researchen_US
dc.subjectAwarenessen_US
dc.subjectHabitsen_US
dc.subjectOffline healthcareen_US
dc.subjectOnline health serviceen_US
dc.subjectUser satisfactionen_US
dc.titleFrom offline healthcare to online health service : the role of offline healthcare satisfaction and habitsen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage138en_US
dc.identifier.epage154en_US
dc.identifier.volume18en_US
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85020990865-
dc.identifier.ros2016003199-
dc.relation.ispartofbookJournal of Electronic Commerce Researchen_US
dc.identifier.eissn1526-6133en_US
dc.identifier.rosgroupid2016003133-
dc.description.validate201804 bcrcen_US
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