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Title: Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention
Authors: Choe, JYJ
Kim, SS 
Keywords: Attitude
Consumption value
Destination image
Food tourism
Hong Kong
Local food
Issue Date: 2018
Publisher: Elsevier Ltd
Source: International journal of hospitality management, 2018, v. 71, p. 1-10 How to cite?
Journal: International journal of hospitality management 
Abstract: Despite the importance of understanding food consumption value from tourists’ perspectives, few studies have explored how experiencing local food in a destination shapes tourists’ consumption value. This study explores the effect of tourists’ local food consumption value on their perceptions and behaviors. Tourists’ cultural background is used as a moderating variable. The findings show that tourists’ local food consumption value effectively explains tourists’ attitudes toward local food, food destination image, and behavioral intentions. In addition, the cultural background of tourists partially moderates the relationships between the proposed constructs. This study is the first empirical application of consumption value theory to the context of tourists’ local food experiences. It provides insights into appropriate marketing strategies for the restaurant and food tourism industries and offers practical suggestions to destination marketing organizations (DMOs) for using local food as a destination marketing tool.
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2017.11.007
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