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Title: Comparing willingness-to-pay between residents and non-residents using a contingent valuation method : case of the Grand Canal in China
Authors: Ji, S
Choi, Y 
Lee, CK
Mjelde, JW
Keywords: Cultural heritage
Preservation value
The Grand Canal
Issue Date: 2018
Publisher: Routledge
Source: Asia Pacific journal of tourism research, 2018, v. 23, no. 1, p. 79-91 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Cultural heritage is important in sustaining community identity and boosting local economies via tourism. Stakeholder theories suggest that residents and non-residents may have different perspectives on the values and meanings attached to cultural heritage. Focusing on the Grand Canal in China, designated as World Heritage Site in 2014, this study aims to estimate and compare residents and non-residents’ willingness-to-pay (WTP) for the preservation of the Canal. A field survey of tourists visiting the Grand Canal was conducted between 12 April and 2 May 2015. Logit models were estimated to compare factors influencing WTP between residents and non-residents. Similarities and differences between residents and non-residents were found. Main differences were the effect of place identity and revisit intention differed between residents and non-residents. WTPs for the preservation of the Canal were larger for residents than that for non-residents.
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941665.2017.1399919
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