Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/74476
Title: Destination image of Taiwan from the perspective of Hong Kong residents : revisiting structural relationships between destination image attributes and behavioral intention
Authors: Xu, J 
Chan, TL 
Pratt, S 
Keywords: Affective image
Behavioral intention
Cognitive image
Destination image
Hong Kong
Taiwan
Issue Date: 2017
Publisher: Taylor & Francis
Source: International journal of hospitality & tourism administration, 2017, p. 1-23 How to cite?
Journal: International journal of hospitality & tourism administration 
Abstract: Destination image plays an important role in how tourists make their travel and purchase decisions. This study examines the perceived image of Taiwan as a travel destination from the perspective of Hong Kong residents. The Hong Kong outbound tourism market is important for Taiwan. Using a self-completed questionnaire, this research examines the destination image of Taiwan among 213 Hong Kong residents. The results indicate that affective image is a stronger predictor of travel intention than cognitive image. Affective image also plays a mediating role in the relationship between cognitive image and behavioral intention. Hence, affective image is an important intangible quality for today’s destinations.
URI: http://hdl.handle.net/10397/74476
ISSN: 1525-6480
EISSN: 1525-6499
DOI: 10.1080/15256480.2017.1324339
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