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Title: How does family influence the travel constraints of solo travelers? Construct specification and scale development
Authors: Yang, R 
Tung, VWS 
Keywords: Confucianism
Scale development
Solo travel
Travel constraints
Issue Date: 2017
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2017, p. 1-10 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Attracting the solo travel market is increasingly important for destination marketing organizations. Despite the wealth of literature on travel motivations of solo travelers, a related domain of research that deserves more attention are the travel constraints that could hinder solo traveling. More specifically, although solo travelers may wish to embark on a journey alone, they must nevertheless address a number of constraints that oftentimes stem from their family’s concerns for them as family represents a critical influencer that could impact their travel decision. Yet, research measuring the influence of family remains under-studied. In order to address this gap, this study connects knowledge on travel constraints with literature on family dynamics to develop a valid and reliable measurement scale for assessing family pressures on solo travelers. Destination marketers can apply this scale to evaluate the effectiveness of their marketing strategies at easing the concerns of solo travelers as a result of family pressures.
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2017.1363685
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