Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/74453
Title: Evaluating museum visitor experiences based on user-generated travel photos
Authors: Vu, HQ
Luo, JM
Ye, BH
Li, G
Law, R 
Keywords: Flickr
Geotagged photos
Museum
User generated content
Visiting pattern
Visitor experience
Issue Date: 2018
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2018, v. 35, no. 4, p. 493-506 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.
URI: http://hdl.handle.net/10397/74453
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2017.1363684
Appears in Collections:Journal/Magazine Article

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