Please use this identifier to cite or link to this item:
Title: It’s in the air : Aroma marketing and affective response in the hotel world
Authors: Denizci Guillet, B 
Kozak, M
Kucukusta, D 
Keywords: Ambient scent
Experiential marketing
Hotel management
Hotel scent
Issue Date: 2017
Publisher: Taylor & Francis
Source: International journal of hospitality & tourism administration, 2017, p. 1-14 How to cite?
Journal: International journal of hospitality & tourism administration 
Abstract: Smell is considered to be the sense that is most closely attached to emotional reactions. This makes scent in the hotel environment an important atmospheric variable to study, because fragrances are expected to increase the likelihood of producing an emotional reaction from consumers. Capitalizing on smell’s ability to cue memories and conjure up emotions, the purpose of this research is to examine the emotional states evoked by various hotel scents in a hotel business in Hong Kong that uses scent throughout its premises. More specifically, this study intends to make a connection between the emotional states evoked by the hotel scents and how hotel businesses can make use of their guests’ emotional responses. Scent marketing is an overlooked subject in hospitality and tourism research.
ISSN: 1525-6480
EISSN: 1525-6499
DOI: 10.1080/15256480.2017.1359727
Appears in Collections:Journal/Magazine Article

View full-text via PolyU eLinks SFX Query
Show full item record


Last Week
Last month
Citations as of Apr 6, 2019

Page view(s)

Last Week
Last month
Citations as of Aug 21, 2019

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.