Performance assessment of Hong Kong hotels

Abstract

The study examines the performance, in terms of efficiency, of the Hong Kong hotel industry during the period 2002–2013. Employing both CCR-DEA and BCC-DEA models, the study results show that, among the three Hong Kong hotel tariff categories, in terms of overall managerial efficiency, high tariff A outperformed the other two hotel categories with the strongest stability in performance, whereas high tariff B fell behind the other two hotel categories with the most instability in performanceMergeCell the impact of special events on the performance of different hotel tariff categories is dependent upon whether those events influence the target customers of the hotel tariff categories. Complementary to the hotel industry’s prevailing use of performance indicators such as occupancy percentage or average daily rate, this paper offers an alternative perspective to examining hotel industry performance in Hong Kong, and to articulate the relationships between the performance, market positioning, and customer base of the different hotel tariff categories. 本研究调查了 2002 至 2013 年期间香港酒店业的效率表现。研究结果表明，香港三大酒店价目类别在总体管理效率方面，高价目A类酒店优于其他两个酒店类别，表现亦最稳定；而高价目B类酒店则落后于其他两个酒店类别，表现最为不稳定。特殊事件对不同酒店价目类别表现的影响取决于这些事件是否影响该酒店价目类别的目标顾客。作为酒店行业现行使用的业绩指标（如入住率或平均房价）之补充，本文提供另一观点来检视香港酒店业的表现，并阐述业绩、市场定位和客户群在不同酒店价目类别之间的关系。