Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/74141
Title: Exploring the inhibitors of online health service use intention : a status quo bias perspective
Authors: Zhang, X 
Guo, X
Wu, Y
Lai, KH 
Vogel, D
Keywords: Inhibitors
Online health service
Perceived benefits
Perceived costs
Rational choice theory
Status quo bias
Issue Date: 2017
Publisher: Elsevier
Source: Information and management, 2017, v. 54, no. 8, p. 987-997 How to cite?
Journal: Information and management 
Abstract: Why do online health services (OHSs) have a relatively low visit-use rate? Drawing on the status quo bias (SQB) theory and the rational choice theory, we developed an integrated research model to explore this phenomenon. To test the model, an online-survey was conducted in China with 339 valid responses for analysis. There are three insightful theoretical implications of the results: (1) Inhibitors in traditional healthcare hinder OHS use intentionMergeCell (2) The rational choice theory can be used to measure the effects of the SQB on behavioral intentions, indicating that the SQB is capable of influencing behavioral intention from a rational decision processMergeCell and (3) The rational choice theory can be used in less rational situations.
URI: http://hdl.handle.net/10397/74141
ISSN: 0378-7206
EISSN: 1872-7530
DOI: 10.1016/j.im.2017.02.001
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