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Title: Merchandise display affects store image
Authors: Chan, JKY 
Chan, PYL 
Issue Date: 2008
Publisher: Association of Consumer Research
Source: In S Borghini, MA McGrath & C Otnes (Eds.), European advances in consumer research (Vol. 8), p.408-414. Duluth, Minnesota: Association of Consumer Research, 2008 How to cite?
Abstract: This research provides an understanding of how retail merchandise display affects store image according to the perception of consumers, as well as investigating consumers’ preferences for and patronage behaviour towards different merchandise displays in the store.
ISBN: 9780915552603 (v.8)
Appears in Collections:Book Chapter

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