Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/72149
Title: The effect of marketing effort on dual-channel closed-loop supply chain systems
Authors: Taleizadeh, AA
Sane-Zerang, E
Choi, TM 
Keywords: Closed-loop supply chain (CLSC)
Coordination
Dual-channel
Game theory
Marketing effort
Two-part tariff contract
Issue Date: 2018
Publisher: Institute of Electrical and Electronics Engineers
Source: IEEE transactions on systems, man, and cybernetics. Systems, 2018, v. 48, no. 2, p. 265-276 How to cite?
Journal: IEEE transactions on systems, man, and cybernetics. Systems 
Abstract: This paper explores a dual-channel closed-loop supply chain (CLSC) system consisting of a manufacturer and a retailer. The manufacturer is the CLSC Stackelberg leader. We investigate the effect of exerting marketing effort on the optimal decisions and profits of supply chain members by considering several marketing effort supported models, namely the models when the manufacturer is the investor, the retailer is the investor, and the centralized CLSC system, respectively. We propose a two-part tariff contract for coordinating the CLSC. We analytically reveal that the two-part tariff contract can coordinate the CLSC when the manufacturer is the investor but unable to coordinate supply chain when the retailer is the investor. Finally, we present the numerical analysis to uncover insights on how the consumers' preference toward the direct channel affects the optimal decisions in the dual-channel CLSC system.
URI: http://hdl.handle.net/10397/72149
ISSN: 2168-2216
EISSN: 2168-2232
DOI: 10.1109/TSMC.2016.2594808
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