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dc.contributor.authorDurango, Ben_US
dc.contributor.authorWei, Hen_US
dc.identifier.citationDiGRA conference proceedings, July 2016, v. 13, no. 4, p. 1-9en_US
dc.description2016 Chinese DiGRA Conference, Providence University, Taichung City, Taiwan, July 1-2, 2016en_US
dc.description.abstractThis paper aims to discuss the surging phenomenon of games placing more focus on locational context to create stories and play concepts as well as collaboration with local businesses. The latest trend of distributing exclusive downloadable content (DLC) at location-specific events acts as an incentive for gamers to travel locally or overseas. Such strategies help to promote traffic for places both from an environmental perspective and from a cultural perspective. The paper therefore will identify various opportunities of how content development could make an impact on a larger economic scale on the gaming industry, the tourism industry, and local businesses.en_US
dc.description.sponsorshipSchool of Designen_US
dc.publisherDiGRA Digital Games Research Associationen_US
dc.relation.ispartofDiGRA conference proceedingsen_US
dc.subjectDownloadable contenten_US
dc.subjectDigital distributionen_US
dc.subjectPromotional contenten_US
dc.subjectReverse product placementen_US
dc.subjectSpatial narrativeen_US
dc.subjectStory placementen_US
dc.subjectVideo game marketingen_US
dc.subjectVideo game tourismen_US
dc.titleGames as travel guides : a look at meaningful downloadable content and its connection to locational contexten_US
dc.typeConference Paperen_US
dc.relation.conferenceChinese DiGRA Conferenceen_US
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