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Title: Games as travel guides : a look at meaningful downloadable content and its connection to locational context
Authors: Durango, B 
Wei, H 
Keywords: Downloadable content
Digital distribution
Promotional content
Reverse product placement
Spatial narrative
Story placement
Video game marketing
Video game tourism
Issue Date: Jul-2016
Publisher: DiGRA Digital Games Research Association
Source: DiGRA conference proceedings, July 2016, v. 13, no. 4, p. 1-9 How to cite?
Journal: DiGRA conference proceedings 
Abstract: This paper aims to discuss the surging phenomenon of games placing more focus on locational context to create stories and play concepts as well as collaboration with local businesses. The latest trend of distributing exclusive downloadable content (DLC) at location-specific events acts as an incentive for gamers to travel locally or overseas. Such strategies help to promote traffic for places both from an environmental perspective and from a cultural perspective. The paper therefore will identify various opportunities of how content development could make an impact on a larger economic scale on the gaming industry, the tourism industry, and local businesses.
Description: 2016 Chinese DiGRA Conference, Providence University, Taichung City, Taiwan, July 1-2, 2016
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Appears in Collections:Conference Paper

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