Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/71063
Title: Incorporating social media observations and bounded rationality into fashion quick response supply chains in the big data era
Authors: Choi, TM 
Keywords: Behavioral operations
Big data
Bounded rationality
Quick response program
Social media
Supply chain management
Issue Date: 2018
Publisher: Pergamon Press
Source: Transportation research. Part E, Logistics and transportation review, 2018, v. 114, p. 386-397 How to cite?
Journal: Transportation research. Part E, Logistics and transportation review 
Abstract: In this paper, we study the fashion quick response program with social media observations, demand forecast updating, and a boundedly rational retailer. We analytically find that the likelihood of having good social media comments on the product plays a critical role in affecting the value of quick response, and its impact is mediated by the fashion retailer's prior attitude towards the market demand. We then demonstrate how a Pareto improving situation can be achieved under quick response, and uncover that manipulating social media comments can benefit the manufacturer under the surplus sharing contract, but not under the two-part tariff contract.
URI: http://hdl.handle.net/10397/71063
ISSN: 1366-5545
DOI: 10.1016/j.tre.2016.11.006
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

5
Last Week
0
Last month
Citations as of Apr 6, 2019

WEB OF SCIENCETM
Citations

3
Last Week
0
Last month
Citations as of Apr 8, 2019

Page view(s)

24
Last Week
0
Last month
Citations as of May 21, 2019

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.