Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/71039
Title: Responsive supply in fashion mass customisation systems with consumer returns
Authors: Choi, TM 
Guo, S 
Keywords: Consumer returns
Environmental cost
Fashion mass customisation
Responsive supply
Use of information
Issue Date: 2018
Publisher: Taylor & Francis
Source: International journal of production research, 2018, v. 56, no. 10, p. 3409-3422 How to cite?
Journal: International journal of production research 
Abstract: Mass customisation systems have been well-established in the fashion industry. Some fashion brands offer the mass customisation system for their selected seasonal products, and allow unconditional returns and full refund for any unsatisfied customers. Motivated by the above mentioned observed industrial practice and based on the growing importance of responsive supply, we explore in this paper the value of quick response supply in fashion mass customisation systems with consumer returns. We focus on investigating how the consumer returns rate affects (i) the optimal inventory decision of the fashion brand, (ii) the achievability of Pareto improvement in implementing quick response supply, (iii) the respective values of quick response for the fashion brand, the fashion supplier and also the fashion supply chain, and (iv) the impact of quick response supply on the environment. We interestingly find that consumer returns enhance the value of quick response supply to the fashion supplier. Quick response supply is also found to be helpful in reducing the environmental cost under the fashion mass customisation system with consumer returns.
URI: http://hdl.handle.net/10397/71039
ISSN: 0020-7543
DOI: 10.1080/00207543.2017.1292065
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