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Title: How online-booking system changes aviation
Authors: Chiu, Yee Ting
Chung, Man Yi
Lam, Mong Lok Dion
Advisors: CZERNY, Achim 
Keywords: Online-booking
Issue Date: 2017
Publisher: The Hong Kong Polytechnic University
Abstract: When there is huge competition exists between online travel agencies, e-quality of website become important to affect customer intention to use the site. Since there is no comprehensive framework for booking website evaluation, this study is going to propose a model for evaluating factors affecting behavioral intention of purchasing air ticket. The methodology uses Structural Modeling Equation (SEM) to test six hypotheses: efficiency, hedonics, shared values, privacy and security directly and positively affects perceived value. Furthermore, perceived value directly and significantly affects loyalty towards booking websites. The result shows that both dimensions positively affect perceived value, which, in turn, positively affect loyalty. These result will be useful for online booking provider to attract more customers by developing efficient strategy.
Award: Best LMS Capstone Project Prize (2016/2017)
Rights: All rights reserved.
Programme: Bachelor of Business Administration (Honours) in International Shipping and Transport Logistics
Subject Code: LGT4208
Subject Title: ISTL Capstone Project
Appears in Collections:Outstanding Work by Students

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