Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/69662
Title: Behavioral and neural investigation of brand names
Authors: Cheung, MC 
Han, YMY
Chan, AS
Sze, SL
Issue Date: 2013
Publisher: Nova Science Publishers
Source: In WD Evans (Ed.), Psychology of branding, p. 111-130. New York: Nova Science Publishers, 2013 How to cite?
URI: http://hdl.handle.net/10397/69662
ISBN: 1626188173 (hbk.)
9781626188174 (hbk.)
Appears in Collections:Book Chapter

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