Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/69206
Title: Beyond creativity : strategy for effective advertising
Authors: Lo, A 
Issue Date: 2004
Publisher: School of Design, Hong Kong Polytechnic University
Source: In TP Leung (Ed.), Hong Kong : better by design, p. 87-98. Hong kong: School of Design, Hong Kong Polytechnic University, 2004 How to cite?
URI: http://hdl.handle.net/10397/69206
ISBN: 9889703637
Appears in Collections:Book Chapter

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