Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/68577
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dc.contributor.authorAtadil, HAen_US
dc.contributor.authorSirakaya-Turk, Een_US
dc.contributor.authorBaloglu, Sen_US
dc.contributor.authorKirillova, Ken_US
dc.date.accessioned2017-08-29T07:21:50Z-
dc.date.available2017-08-29T07:21:50Z-
dc.date.issued2017-
dc.identifier.citationJournal of business research, 2017, v. 74, p. 154-161en_US
dc.identifier.issn0148-2963en_US
dc.identifier.urihttp://hdl.handle.net/10397/68577-
dc.description.abstractSeminal marketing studies suggest that the concepts of destination image and meme maps are highly related. Using the Theory of Spreading Activation, this study involves creation, assessment, and comparison of the structure of tourists' destination memes of a mature tourism destination in Turkey. The study reports the findings of two separate studies involving Russian and German travelers to Antalya. Results show sea, sun, and beach memes are the three most common general memes activating the Antalya brand; however, the two market segments' (Russian and German travelers) meme maps differ. While traditional marketing theories rely on the Rational Choice Theory that accentuates the role of the conscious choice of a consumer, this study involving Destination Neurogenetics (DNgen) supports the Infection of the Mind Theory. Findings suggest that greater meme-associations represent high-equity and strong brands.en_US
dc.description.sponsorshipSchool of Hotel and Tourism Managementen_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofJournal of business researchen_US
dc.subjectMemeticsen_US
dc.subjectMeme mapsen_US
dc.subjectDestination Neurogeneticsen_US
dc.subjectSpreading activationen_US
dc.titleDestination neurogenetics : creation of destination meme maps of touristsen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage154en_US
dc.identifier.epage161en_US
dc.identifier.volume74en_US
dc.identifier.doi10.1016/j.jbusres.2016.10.028en_US
dc.identifier.isiWOS:000395613900018-
dc.source.typeArticleen
dc.identifier.eissn1873-7978en_US
item.fulltextFull Text (via PolyU elinks)-
crisitem.author.deptSchool of Hotel and Tourism Management-
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