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Title: Visual metaphors and the construction of political identities : an analysis of the 2012 Hong Kong Legislative Council Election.
Authors: Yap, FH 
Wong, SMC 
Wai, BLM 
Chan, ASL
Issue Date: 2016
Source: RaAM 11 : Metaphor in the Arts, in Media and Communication, the 11th Conference of the Association of Researching and Applying Metaphor, Freie Universitat Berlin, Germany, July 1-4, 2016, p. 223-224 (Talks) (Presentation) How to cite?
Abstract: Objective of this presentation
To elucidate how politicians compete for votes in election by using visual metaphors as an effective rhetorical strategy to construct and reinforce political identities during the 2012 Hong Kong LegCo election:
-positive identities for oneself
-negative identities for one’s opponent
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