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Title: SG50 : the Journey metaphor in the 2015 Singapore election campaign
Authors: Wong, MC 
Tay, D 
Yap, FH 
Issue Date: 2016
Source: RaAM 11 : Metaphor in the Arts, in Media and Communication, the 11th Conference of the Association of Researching and Applying Metaphor, Freie Universitat Berlin, Germany, July 1-4, 2016 (Talks) (Presentation) How to cite?
Abstract: Objective of this presentation
 How different ideologies behind metaphors can be negotiated to construct political identities to influence public opinion?
--To examine PAP (People’s Action Party)’s use of JOURNEY metaphors during the 2015 Singapore General Election
--To compare the opposition parties’ re-adoption of the metaphor as a counter response
 To examine the impact of location/genre differences upon politicians’ use of JOURNEY metaphors
Appears in Collections:Conference Paper

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