Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/68386
Title: Be a "Superhost" : the importance of badge systems for peer-to-peer rental accommodations
Authors: Liang, S
Schuckert, M 
Law, R 
Chen, CC
Keywords: Airbnb
Gamification
Review volume
Rating
Online reputation
Sharing economy
Hospitality
Issue Date: 2017
Publisher: Pergamon Press
Source: Tourism management, 2017, v. 60, p. 454-465 How to cite?
Journal: Tourism management 
Abstract: Many sharing-economy websites like Airbnb that offer vacation-rental options for travelers are very popular. However, few studies targeting the vacation-rental industry have investigated online reviews. To narrow this gap, this study focuses mainly on the gamification design developed by Airbnb that awards a "Superhost" badge to hosts who receive good reviews and observes how this can impact an accommodation's review volume and ratings. All available information regarding Airbnb accommodation offered in Hong Kong was retrieved from Airbnb's website. We then constructed a negative binomial model and a Tobit model with different independent variables and controlled a set of variables relating to accommodation characteristics. The results show that an accommodation with the "Superhost" badge is more likely to receive reviews and higher ratings. In addition, guests are willing to spend more on "Superhost" accommodations. Based on our findings, we present implications for research and host practice.
URI: http://hdl.handle.net/10397/68386
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2017.01.007
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